The Fitzroy is the easiest (and most stylish way) to wear amazing looks to all your fancy events, without breaking the bank and having dress after dress pile up in your closet.
This Canadian company has found a way to compile some of the hottest designer brands for you to rent for weddings, galas, events, bachelorettes, date night, and so much more, offering them for WAY more affordable prices than purchasing the dress retail.
Renting has so many benefits vs. buying including affordability, space-saving, and helping the planet we live on! The fashion (especially fast fashion) industry is one of the biggest polluters on the planet, but we’re still constantly pressured to buy more and keep up with the ever-evolving trends, which end up coming back in style just as quickly.
For formal events, those summers you have endless weddings to go to, or even your own bridal preparations and outfits; how many times have you bought an expensive dress only to wear it once?
Renting offers an alternative way to access these one-wear pieces and by offering to rent and re-using the dresses, The Fitzroy is able to allow customers to consume less and spend less, while still having access to a variety of options – think of it as your extended closet with new items arriving weekly!
How it works
The Fitzroy works both in-person and online, so wherever you are in Canada you can benefit from their services.
The first this to know is that The Fitzroy isn’t an appointment based service. You can head into their Toronto studio in the Sterling Studio Lofts anytime to try on dresses and browse their collections. They’re open every day of the week making it convenient whether you have months to plan for your event, or need a last-minute dress that looks great.
If you don’t live in Toronto, they offer easy two-way shipping everywhere in Canada, so all you have to do is select your arrival date when adding your item to your online cart, and state whether you’re keeping the rental for four or eight days. Weary of selecting dresses without trying them on? You can even schedule a virtual fitting with one of their stylists!
Once you find the perfect dress, just choose the dates you need to rent it for, check-out, and return the dress by the designated date. Simple as that.
How can The Fitzroy get full size runs of all these amazing dresses? They work directly with the designer or brand primarily from Australia, the UK, LA and you can even find some local designers too!
They currently carry dresses from about 20 different contemporary designer labels including ML Monique L’Hullier, Elle Zeitoune, Lexi, Black Halo, Self Portrait, Reformation, Rachel Zoe, Realisation Par, Mac Duggal, Aidan Mattox, Bariano, Theia, Nookie, Dress The Population, ASTR and more!
Dresses range from size 0 to 18, and The Fitzroy is always try to bring in as many sizes as are available in each style.
You got the dress, now wear it out! Find so many date ideas, from formal to casual – all across Canada here!