The Fitzroy Has a Brand New HQ and It’s a Fashion Lovers Paradise

The no-appointment-necessary showroom is your best friend’s closet
the fitzroy

Canada’s premier dress rental service, The Fitzroy, has expanded into a dreamy new 9,000-square-foot headquarters with thousands of designer rentals! You won’t have to travel far, though, to find this new retail space… it’s just down the street from the original location, triple the size, and beautifully set up!

Picture wall-to-wall racks of thousands of designer rentals, shoes, and accessories; a stunning and beautifully lit dressing room area themed after style icons; an inclusive range of sizes, and super easy walk-in shopping process that makes for a great day out!

When shopping at The Fitzroy, aside from the stunning new location, you have a curated collection of over 800 styles of designer dresses, jumpsuits, and more to choose from that rent for a small fraction of the cost of owning!

They’ve set up their selection and store with inclusivity in mind, offering options from XS to XL and Curve, often offering full size runs of the same design.

Make it a party

Now that they have the space, The Fitzroy now offers a private VIP area for small groups to reserve with a dedicated stylist and refreshments!

Your private area will include three change rooms and is perfect for a bridal party shopping or bachelorette trip fittings. There’s also a section dedicated to all-white outfits for brides-to-be!

Not in Toronto?

Think The Fitzroy is the perfect option for an upcoming party or event but you can’t make it to the showroom? Shoppers across Canada can schedule a complimentary 30-minute virtual styling sessions with the Fitzroy stylist team. They’ll help make the perfect choice and have it shipped Canada-wide to your door, with easy two-way shipping so you can keep it, or return if it isn’t quite what you though it’d be.

Why rent?

Founded in 2016 by two best friends who saw a gap in the Canadian rental market, The Fitzroy now employs a team of 50 and has become Canada’s leading dress rental service. The Fitzroy offers an elevated, curated collection of designer dresses, jumpsuits, two-piece suits and accessories, sourced and selected from all over the world and made available to rent for any occasion.

Renting has so many benefits vs. buying including affordability, space-saving, and helping the planet we live on! The fashion (especially fast fashion) industry is one of the biggest polluters on the planet, but we’re still constantly pressured to buy more and keep up with the ever-evolving trends, which end up coming back in style just as quickly.

Renting offers an alternative way to access these one-wear pieces and by offering to rent and re-using the dresses, The Fitzroy is able to allow customers to consume less and spend less, while still having access to a variety of options – think of it as your extended closet!

The new Fitzroy headquarters are open every day at 213 Sterling Road, Unit 111, Toronto

Looking to start your dress renting journey with The Fitzroy? Read more about how it works here!

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